The company made the announcement on
Thursday, adding that the plan is to ensure that their product would be fine
tuned in a way that it makes people feel like their time was "well
CEO of Facebook, Mark Zuckerberg, explained
via his page that the platform's news feed would emphasize contents that
promote conversations among family and friends who frequent the site.
The aim according to Zuckerberg, is to
prioritize "meaningful social interactions" over "relevant
content", and though he acknowledges that this might cause a decrease in
usage of the social networking site.
"By making these changes, I expect the
time people spend on Facebook and some measures of engagement will go
down," he wrote.
"But I also expect the time you do
spend on Facebook will be more valuable," added Zuckerberg. "And if
we do the right thing, I believe that will be good for our community and our
business over the long term too."
People who frequently search for products
or follow pages—such as the best online
casino—would notice less of such information on their news feed. The
company noted that organization and pages on Facebook may witness a decline in
popularity of their post as a result of the change.
The changes are bound to take effect over
the coming weeks; Zuckerberg noted that users would start seeing lesser posts
from publishers and businesses, and more posts from family and friends.
"We've gotten feedback from our
community that public content - posts from businesses, brands and media - is
crowding out the personal moments that lead us to connect more with each
other," wrote Mr Zuckerberg.
He said that he and his team felt a sense
of responsibility to make sure the social networking site was beneficial to its
users' overall well-being.
Zuckerberg in a previous post vowed to
"fix" Facebook in 2018, after the company faced intense scrutiny over
fake news allegations, negative mental health effects and harboring harassment.
He has now pledged to ensure that users are protected from all forms of abuse
and ensuring a more productive experience, plus healthier relationships with
Gabriel Kahn from the University of
Southern California Annenberg School for Communication and Journalism, said
that the company was currently under the spotlight and trying to ensure it
makes the right moves.
"Facebook is in the midst of all of
these fires it's trying to put out, it's trying to reassert its warm and fuzzy
brand value that it has always tried to put forth," he told the BBC.
Mr Kahn remarked that the announcement from
Facebook meant that the company possessed significant power over the health of
He also added that the new changes could
drastically affect the way conversations are made.
"There should be public debate about the values they're applying to that algorithm," he said.
Mathieu Blake - Internet Entrepreneur, loves technology, sports, the Montreal Canadiens, Poker, Poker chips, current events and travel. You will often find him Writing about different topics that interest him on websites and blogs. To submit an article, contact the website directly.
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